If you’re chasing thought leadership in your industry, you’ve got some stiff competition! Thought leadership is a must for many professionals—much coveted, yet rarely achieved. It’s not a waste of money if you’re budgeting and using your money wisely. That being said, there are some great ways to better your thought leadership strategy!
When Small Business Trends asked me my secret to thought leadership, I said that telling an interesting story is a must. It should compel, draw in readers, and showcase you as an expert. However, this story creation is just phase one. You then have to share and connect with the right audience. If you’re not a writer, depend on a trusty freelancer to write for you. It’s all about quality content.
Make sure your distribution channels are sound, too. Most importantly, ensure you’re after thought leadership for the right reasons. Will it enhance your career? Move you to the next step? Is it a necessity for the role you’re in (or want to have)? Otherwise, it can just be an ego stroke—an expensive, time-demanding stroke. In it for the right reasons? Find out more today!
